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Tourism Master Planning for 2020

Speaker Name


Margaret Gormley, Office of Public Works (Ireland)


Speaker Profile


In 2012, Margaret was appointed to the post of Chief Park Superintendent with the OPW, the government department responsible for Ireland’s portfolio of nationally and internationally significant historic parks. She leads a team of over 130 professional, administrative and operations staff in the conservation, management and presentation of Ireland’s  historic parks, which attract in excess of 18 million visitors annually.


Abstract title


Tourism Master Planning for 2020 – a case study for Phoenix Park, Dublin, Ireland




Dublin, Ireland is among the top 50 most visited cities on the planet, with over 4.8 million international visitors in 2017. Its largest enclosed public park, Phoenix Park (1752ac) is readying itself to embrace the increased usage of its finite resources while ensuring the protection of this wonderful 350-year old deer park. A recent visitor  survey, indicated that 95% of visitors were happy with the park but some of its infrastructure did not fare as well. The Park management team have been working with consultants and Fáilte Ireland, developing a Tourism Master Plan for the Phoenix Park in parallel to the Phoenix Park Capital Investment Plan, costed at €25m.  A new visitor hub capable of providing the visitor with a gateway that will unlock a multiple of new tourist experiences, including new product research and development, visitor management plans, detailed architectural plans, interpretative concepts and costings, is currently being undertaken.

Earlier Event: October 15