Anand Pillay, James Cook University - Parks and Leisure Australia - Advisory Excetive (AUS)
Anand's involvement in the sport recreation industry over 20 years covers management roles in a range of public sector agencies. He is currently a National board member of PLA and a PhD student. He is a passionate about developing academicaly rigourous ways to demonstrate the value of sport and recreation, which is the focus of his PhD research.
The True Value of Sport and Recreation Facilities
The evidence is undeniable, being physically active through participation in sport and recreation is good for you. The question is now, how good? What is the value of "good for you"? Is "good for you" enough to enable sport and recreation facilities to compete against other infrastructure investments? The challenge, in a competitive funding environment, is to accurately demonstrate the benefits of facilities in a comparable way to other infrastructure projects seeking investment. Traditional cost benefit analysis is unable to assess “intangible” outcomes, such as development of social capital, which are among the most critical benefits that these facilities enable. Through the activities they make possible, sport and recreation facilities provide economic, social and health benefits, which are not holistically captured by current evaluation or assessment methods.
This presentation covers a current PhD research project that will establish a framework to quantify the benefits of sport and recreation facilities.