Lisa Patroni, Parks Victoria (AUS)
Lisa Patroni joined Parks Victoria as Executive Director, Marketing and Communications in October 2017. In her role, Lisa is responsible for leading Parks Victoria's digital transformation, marketing, branding, tourism, communications, partnerships and stakeholder and community engagement.
Lisa has a strong background in marketing, stakeholder management, government relations, tourism, and major events, with a proven ability to manage complex stakeholder relationships.
Prior to joining Parks Victoria, Lisa was responsible for the strategic management and operational development of Victoria Racing Club's engagement with government, tourism bodies and the community to increase revenue, brand awareness and attendance at events. Prior to this, Lisa spent nine years with Peter Rowland Catering, one of Australia's largest catering companies, leading marketing strategies, market research, strategic planning and business development.
Transforming how people experience parks - EcoPods
Parks Victoria is working to transform how more people can experience parks in new ways, including through custom-designed moveable Eco Sleeper Pod accommodation. Fundamentally, the Parks Victoria CANOPY Eco Sleeper Pods will change how visitors value the opportunity to be immersed in nature in a new, accessible way.
To maximise these experiences, a tailored package of activities is being developed and ranges from nature and conservation-based activities, to outdoor pursuits, to relaxation and mindfulness, plus gourmet food experiences that support local business and tourism.