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Improving sporting environments for women

Speaker Name

Stefan Grun, Vic Health (Aus)


Speaker Profile

Stefan has more than two decades of marketing and communications experience from the corporate, government and not-for-profit sectors. He has held a range of executive and leadership roles focusing on strategic marketing and communications, public affairs, social marketing behaviour change campaigns, brand and product management. 

Passionate about promoting health and wellbeing, Stefan joined VicHealth in 2014 motivated by linking his more than 20 years’ experience in the sporting industry  – including nine years as a senior AFL field umpire – with helping Victorians becoming more physically active and championing gender equality. 

Stefan has a Bachelor’s degree in Commerce from the University of Tasmania, is a graduate of the Centre for Corporate Public Affairs and is VicHealth’s implementation lead on the Male Champions of Change national program. 


Abstract title

Improving Sports Environments for Women



VicHealth’s This Girl Can – Victoria campaign celebrates women who are giving it a go and getting active no matter how well they do it, how they look or how sweaty they get. However, the campaign is about more than encouraging women to give it a try, that’s only one half of the equation. This session will share some learnings from VicHealth’s most recent work over the past 3 years on how to create welcoming and inclusive environments where all kinds of women want to be active. It considers, how to do sport differently to appeal to women, how to utilise places and spaces women enjoy and how to support less active women to become more active.