Back to All Events

Better Business Cases, improving masterplanning and sport facilities

Speaker Name


Jenn Benden, WSP Opus (NZ)


Speaker Profile


A Parks, Sport and Recreation Planner at WSP-Opus, Jenn works to understand community drivers, and analyses economic structures that support development. Canadian-by-birth, Kiwi-by-choice: Jenn immigrated to New Zealand after the Canterbury Earthquakes. Jenn is the Chair of 'Generate Network’ and a World Urban Parks Director. Jenn won NZRA Emerging Recreation Leader 2016 and enjoys contributing to the industry.


Abstract title


Better Business Cases, improving masterplanning and sport facilities




The wider benefit of sport and recreation is known to all of us at the Parks Congress – however it is no longer the single driver behind facilities. Governments around the world are calling for better planned facilities that provide a benefit – and even a profit. Certainly, funding is no longer released without a serious game plan for the financial outcomes of the facility. Sports and Recreation facilities can write a great strategic case, but how detailed is the economic and financial case? Drawing on case studies from New Zealand, learn how Better Business Cases (a UK concept) that are required by the New Zealand Transport Agency are now being applied to parks, sport, recreation and tourism masterplanning.